Deakins et al. (1997) Developing success strategies for ethnic minorities in business: evidence from Scotland
Through analysis of data gathered from interviews and case studies, Deakins et al. (1997) demonstrate that marketing strategies, effective networking and utilisation of contacts are integral to the success of small ethic minority business. These factors are crucial for entrepreneurship and diversification into mainstream development. The study focuses on the Strathclyde area but offers findings which are relevant for a wider geographical context which includes the UK and Europe. For a more recent study on this topic see also Deakins et al. (2009) which uncovers some of the coping strategies and innovations found in ethnic minority businesses, and investigates the mechanisms for their diversification and expansion into new markets. Further, Deakins et al. (2007) reveals role of social capital for ethnic minority businesses. See Lassalle et al. (2011) for a study of Polish entrepreneurs in Scotland.
Deakins, D., Majmudar, M. and Paddison, A. (1997) Developing success strategies for ethnic minorities in business: evidence from Scotland. Journal of Ethnic and Migration Studies, Vol.23(3), pp.325-342.